Genes, a knitwear fashion brand established in 2020 and proudly based in Lima, Peru, is dedicated to revolutionizing the industry through its commitment to sustainability and craftsmanship.

Our garments, manufactured in Lima, showcase the beauty of Peruvian artisanal craftsmanship, with every stage of production executed by highly skilled local artisans. We exclusively use organic and locally sourced materials in our zero-waste process, providing employment opportunities for artisans specialized in knitwear.

We aim to minimize our environmental impact, offering accessible luxury garments that stand the test of time. Recognized for our dedication to sustainability, we have been awarded the certification of 100% vegan and plastic-free products by Ethy, a UK certifier, and our organic pima cotton garments hold certifications from GOTS and OEKO Tex Standard 100.

Each garment we make is inspired by nature for its colors, fluidity, spaces and shapes. Genes was born out of a love for versatility and visual experiences.


Born out of more than 20 years of family tradition, cousins Carolina and Juan Miguel are the third generation working with knitwear and Peruvian materials.

The brand was created with the aims to promote slow fashion and sustainability in the industry.

Carolina Anaya - Co-Founder
Juan Miguel Rosell - Co-Founder