Since May 2024 we are certified as a B-Corp, which means that we are part of a global community of companies that meet high standards of social and environmental impact.
In recognition of our dedication, independent UK certifier Ethy has awarded us with the following claims:
Plastic - Free Products
Female Led
100% Vegan
Industrially Compostable Range
Recyclable Packaging
Genes is a Peruvian brand focused on creating durable, high-quality and low-impact garments in order to promote the concept of slow fashion and conscious consumption. We aim to minimize our environmental impact, offering accessible luxury garments that stand the test of time.
Only organic and locally sourced materials
We exclusively use organic Peruvian Pima cotton, recognized for its exceptional softness, shine and durability due to its long, fine fibers. The yarn we use has GOTS and OEKO-TEX Standard 100 certifications.
The difference in decomposition time between organic cotton and polyester is 5 months versus 100 years.
Peruvian Artisans
Each stage of our production process is executed by highly qualified local artisans.
On average, it takes 6 man hours to produce a Genes garment.
Waste-free process
Our commitment to zero waste helps us reduce and avoid unnecessary water consumption, usually associated with yarn production, saving tons of water resources.
To date, more than 200 kilos of yarn have not ended up in landfills.
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